Thams & Nyås Management AB is word leading
within the Problem Detection Study (PDS) method and an
independent Market Research Institute with Head Office in
Stockholm, Sweden and PDS Research Executives in London, Atlanta,
Los Angeles, Hong Kong & Manila.
Robert Thams (CEO & partner) and Per Nyås (partner & market
analyst) have run more than 1 000 Problem Detection Study
(PDS)-studies during the past 25 years worldwide.
The PDS method is a ’Business Development Market Research’ and
often positioned in the boundary between traditional research and
management consultancy firms.
Problem Detection Study (PDS) distinguishes from traditional
market research methods on a number of features:
·
Questions are generated by the target group -
not by client or by consultants.
·
The question statements are extremely detailed
and concrete.
·
The research format is comprehensive and
covers all parts of the business.
·
The questions base combines quality control
with new business opportunities.
·
Negative questions describe in a good way ‘an
honest action’.
·
The ranking gives focus on the most important
aspects.
In the leaflet Don’t Guess
(short version, 8 pages) and the PDS book Thriving on Customer Problems
(long version, 30 pages) the Problem Detection Study (PDS-method)
and a number of case stories are described in detail.
The
Problem Detection Study (PDS)-process
Case
study
The
highest ranked problems in a Problem Detection Study (PDS) on
refrigerators in China referred to noise. A silent product was
launched and the marketing concept was ‘The Newfound Peace’. TV
commercials showed a family that got their night sleep disturbed
by their old refrigerator until they switched to Electrolux and
consumers were advised to ‘Listen before you buy’. This was
Electrolux first big sales success in China and opened up the
market for a number of product launches. This case got big
headlines in business press. New PDS studies were also run on
A/C, Vacuum Cleaners and Washing Machines in China, India and
Australia.
ASSA
ABLOY - world leading security corporation – divides their
customers into vertical segments. Domestic homes, hospitals,
airports och general corporations have all their unique needs and
problems when it comes to security. E.g. schools in the U.S. have
very specific demands of locks for lockers, toilets and rooms.
Consequently every segment received their own Problem Detection
Study (PDS). Systems Integrators and architects were studied in
separate PDS research studies.
We also study the internal Culture & Climate in ASSA ABLOYs more
than 130 local units worldwide. The research model we use here
includes a short on-line questionnaire, questions are based on
company core values, respondents choose one out of 20 languages
and each local unit report is computer generated and very
detailed despite the low unit cost.
